Transforming London’s community services – presenting our draft vision

By undertaking extensive research and harnessing the expertise of a design group (made up of community service experts and leaders), we created a draft vision of what excellent community services look like. We then began to look at how best to present the 8 key principles of our vision. We wanted the message to be clear and inspiring to encourage as many people as possible to engage with our crowdsourcing process and stimulate a vibrant debate.

At a meeting of our design group we looked at the different ways we could present the information. Understanding how time pressed those working in community services are the members of the design group were especially keen on making our draft vision accessible in a quick and easy way. We were inspired by the work of Counties Manukau Health System Integration Programme in New Zealand, who have made several animations, which brought their vision for integrated care to life in a simple and compelling way. We felt that making a short, compelling animation to describe our vision developed so far, would enable people to quickly understand the eight principles and would provide a useful reference point – inspiring people to contribute to our online workshop to revise or even rewrite the draft vision.


Please have a look and offer your feedback by getting involved here.

To support this visual content we then produced a short document, which clearly states both our draft vision and the project process. Together these two pieces of content provide a quick and easy way for everyone to access and understand the project and our vision developed so far. You can download this document here, or view our draft principles below.

1 Integrated teams
integrated teams of health care professionals, including community services, GPs and practice staff work together with hospital and social care services to help patients manage their conditions in a seamless manner.
2 Joint planning
the patient works with healthcare professionals, family and carers to jointly agree on a care and rehabilitation plan –empowering them to take control of their own care.
3 Patient-centred care
care is centred on the patient’s needs and delivered in locations convenient for them, not designed around clinical processes or locations.
4 Work proactively
care professionals work proactively to empower patients to stay healthy and prevent further illness whenever possible.
5 Data access
the patient and all those that care for them, have access to the information held within their patient records and the technology available to attain it, making joined up working possible.
6 Integrated leadership
the system shares responsibility for patient outcomes and experiences because the leaders of services in the community – including commissioners, primary care, local authorities, social care and voluntary sector organisations – work as an integrated team.
7 Pooled resources
commissioners, in partnership with providers, are focused on outcomes and encourage integrated team work by pooling available resources.
8 Talented workforce
we work together to develop a talented workforce, proud to deliver excellent services in the community.

Remember this animation and document are only a first draft – they are designed to inspire and incite conversation to garner the expertise of staff working in community services across our city. Following the crowdsourcing campaign we will analyse all the inputs from the online workshop and conference and use this collective wisdom to inform a second version of the vision and principles – co-created by community services staff from across our city.

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